Leo Messi Management is a company created by the father and older brother of "The Flea" to ensure their commercial interests. "It runs at full pace," they say in Spain
Lionel Messi is much more than just a footballer and so his family made sure that the exploitation of racing in his own image: that is created, and now works at a good pace, Messi Management.
His father, Jorge, and his older brother, Rodrigo, are the people who carry on the project, aimed to "conduct any business (advertising, sponsorships, etc.) and media (interviews, public appearances ...) that revolves around Leo Messi," a newspaper article slogan Sport.
The company of the star of Barcelona with the collaboration of two professionals from marketing, sponsorship and sports representation that were linked to the Catalan club: Esteve Calzada and Pau Negre.
The latter won contracts international players like Ronaldinho, Xavi and Henry, for which Barcelona won a significant percentage of money. A similar path now look forward Rosario.
"One of the great benefits of the globalized world is that Messi raises passions in Spain and in countries as far away as China, Japan or the United States," says the newspaper mentioned that realizes the importance, for a star like him, to have one hand with own commercial structure, on the other, to disengage the player concerns.
Another factor that stands out is that Sport for all global brands who bet on Messi is essential its presence in South Africa 2010, which means as the Argentine world crack.